Pure Zees Against Misleading Baby Mattress Product Claims

June 11, 2019

fake organic claims

Here at Pure Zees it frustrates us greatly to read some of the product claims on baby mattress websites and packaging. They either have no evidence to back up the provable claim or they are a made up theory that would probably not stand up to further scrutiny if performed.

One example of the "made up theory" is when a manufacturer says that due to the dry environment provided by the natural fibres wool, cotton coconut coir etc, that dust mites can't survive and the mattress is therefore hypoallergenic. Absolute nonsense, as long as there are dry skin cells  which the house dust mite feeds on, and which there are plenty of in a bed, than a dust mite is more than happy to get there nourishment from there. It is also important to note that the actual allergen is not the dust mite itself but its poo, so while on their journey they will be leaving that behind. 

But this one is the classic con job and thankfully one which was exposed. New parents in the baby mattress market were being duped. This particular case is a great example that shows credible third party certification and testing is essential. 

Far be it from us to say ‘We told you so’ … but when you see this kind of thing in the baby mattress market, you’d have to say Pure Zees are going in the right direction in product claims substantiation for the sake of the consumer.

Word reached us from America of a case where the Federal Trade Commission sued one of the leading mattress companies in the USA  for making misleading claims in its advertising.  

This is something that we have been banging on about for years now and here is a case that proved that it went to the highest level. This isn’t a small supplier who took a chance – this is one of the leading suppliers of baby mattresses in the US. And if they are doing it … 

The company claimed that two of its brands were “organic.” According to the FTC, however, very little of the mattresses were made from organic material. 

And they went further. This company actually claimed that “that there are no VOCs from Moonlight Slumber products.” (VOCs are volatile organic compounds, commonly known as ‘Off Gassing’ – you can read more about them here)

Finally, the complaint states that the company represented that its mattresses were certified by the “Green Safety Shield” in its ads, but failed to disclose that the Green Safety Shield was their own designation, and that it awarded it to its own products. 

So, they said that the material in their baby mattresses was organic when it wasn’t; that they were free from VOCs when they had no such proof, and that they were certified by the Green Safety Shield, which was their own standard.

Fair play to the FTC we say.  

And let us show you a photo example of a another so called organic baby mattress we came across. It had all the usual organic wool and cotton claims but hey presto! what did we find when we cut it open? See for yourself 

So called organic baby mattress

This plastic inner core of the baby mattress was probably 95% of the whole mattress and we are guessing therefore 5% organic if indeed the other components hold up to their organic claim. Look closely and you will also see metal staples of which there were many. Not sure about those either but that's another hot topic. Maybe the manufacturer actually believes it is being true to their organic product claims, and the product is perfect in every other way including safe and comfortable for baby, but I wonder how many people would be wholly happy that it is the organic promise they expected if they also cut the baby mattress open and see what we saw?

Leave a comment

Comments will be approved before showing up.

Also in Nursery Room

wool in baby mattresses will not reduce risk of asthma and allergies
When it comes to baby mattresses, choose carefully

February 26, 2020

As you try to get to the bottom of the ‘what cot mattresses should I go for?’ conundrum, you may well be tempted by the organic and wool argument. I mean, it all sounds so very nice and natural and that must be good, right?

View full article →

house dust mite poo allergen
Is it 40 degrees Celsius or 60 degrees Celsius for dust mites?

July 26, 2019

Is it 40 degrees Celsius or 60 degrees Celsius for dust mites? Firstly, there is a distinction between dust mites themselves, and dust mite allergen, both in terms of how to remove them, and in terms of how allergenic they are. People are generally not allergic to dust mites themselves; they are allergic to the waste and other materials the dust mites produce. Pure Zees Baby Cot Mattress

View full article →

green washing
Green Washing - not being completely honest with the consumer

July 02, 2019

A survey in the USA indicated that 92% of baby mattresses were found to contain chemicals of concern or allergens. So this is not something that you are likely to get away with, if you take a chance. And ‘greenwashing’, where companies offer some “green” components but do not take meaningful steps to ensure products are free of toxic chemicals is running at a rate of 20%, according to the same study.

View full article →