Our Story

"there is a very good reason for every element of our mattress design and construction"

Actually this is more your story than ours. More than likely a life changing moment is on the way. You are here because you, your partner, or someone very close to you is expecting a baby which has created new emotions and feelings. You want to give all that you can to love and care for this new and wonderful baby that will soon share your world.

A baby will spend approximately 14 hours a day on their mattress and it is for that reason alone that we consider it the most important purchase consideration for the nursery room. And it is for this reason that we put our heart and soul into designing and developing the most brilliant baby mattress ever (in our humble opinion) that takes into account your baby's health, their future, your peace of mind, and also very importantly  - practicality.
There are very good reasons for every element of our mattress design and construction - why we use a sustainable and recyclable fiber core as opposed to foam and spring, why we have an elasticated comfort cover as opposed to one that is zipped, why we don't have pretty quilting and raised edges - the list goes on and we therefore encourage you to look deeper into why you should choose Pure Zees for that life changing moment.

Enhancing the uniqueness of our baby mattress is the fact that we are the world’s first baby mattress certified asthma & allergy friendly® by the Asthma & Allergy Foundation of America also known as AAFA, and Allergy Standards Ireland. AAFA are the leading organization for people with asthma and allergies, and the oldest asthma and allergy patient group in the world. Based on their principles we designed and developed our baby mattress to be better suited for parents who have concerns or whose lives are affected by asthma and allergies and whom wish to give their baby a better chance of avoiding these diseases.
And why do we only have one type of mattress design whereas other baby mattress companies have loads? Quite simple really - because our single design is absolutely perfect in every way that to have any other would be pointless.

  1. It's Your Story
  2. Innovative Baby Mattress
  3. Why Certification Makes Us Brilliant
  4. Most Incredible Testimonial Ever